← Back to Reference Hub

Google Ads Account Audit

24 June 2026  ·  14 sub-accounts audited under MM MCC  ·  Scope: wrong suburbs, wrong business names, broad match, bad copy
Live Errors
Wrong business name in live copy (BCSC, Noranda)
Perth suburb in Ballarat ads (Ballarat SC)
Competitor bid as positive keyword (BSC, Noranda)
~$1,524+ wasted on broad match
Audit Summary
Accounts Audited
14
Under MM MCC
Urgent Action Required
7
Live errors, spending money
Broad Match Waste
$1,524+
Confirmed unnecessary spend
Total Issues Found
20
Prioritised action items
Clean Accounts
3
No issues found
Dormant / Inactive
3
Zero spend, needs review
Wrong Business Name in Ad Copy
🔴 Priority 1 — Critical
🚨 Three ads reference "Ballarat Roadworthy Centre" — a completely different MM client. Classic copy-paste error.
🚨 Live ENABLED ad in the Audi ad group says "Mercedes". Active, spending money right now.
Wrong Suburbs in Ad Copy (Live, Spending)
🔴 Priority 2 — Urgent
🚨 Perth suburb "Mirrabooka" appearing in live Ballarat VIC ads — both as a dynamic macro fallback and as a hardcoded headline.
⚠ "Stratton" misspelled as "Strattan" in 3 places inside a live branded campaign.
Broad Match Keywords Spending Real Money
🟠 Priority 3
MM standard is phrase/exact match only. The following accounts are running broad match keywords that are actively spending budget.
ℹ Main campaign (1,041 total spend, 9,372 impressions) runs almost entirely on broad match. May be a deliberate franchise strategy — confirm before making changes.
Confirmed unnecessary broad match spend
~$1,524+
Across all accounts (excl. Midas — unconfirmed)
Irrelevant and Competitor Keywords as Positive Match
🟠 Priority 4
🚨 Keywords targeting job seekers, DIY car people, and car buyers sitting inside service ad groups as positive match. These are showing service ads to completely wrong audiences.
Copy Quality Issues
🟡 Priority 5
ℹ Fix before re-activating. All ads are zero spend but ENABLED.
Additional Issues (Lower Priority)
🔵 Lower Priority
Inactive / Dormant Accounts
No Urgent Action
Automotive Insight OLD — ID: 4150504459
All BROAD match, zero impressions. Old 2015 campaign. Effectively dead but still live — consider removing.
Bus And Camper Parts HQ — ID: 6887055405
Not a mechanic — 0 spend, 0 impressions. Why are we managing this?
Precision Hydraulics — ID: 2840136219
0 spend, RYCO 24/7 rebrand underway. Fix copy errors (Priority 5) before re-activating.
Accounts That Look Clean
No Issues Found
Automotive Insight NEW
ID: 2755597893 — Correct Shenton Park/Perth references, no broad match spending, good copy.
My Vehicle Maintenance
ID: 1108983786 — NZ client (Masterton), WOF-focused, appropriate keywords.
Auto Response (active campaigns)
Correct Stratton/Midland/Midvale geo references, aside from the "Strattan" typo logged above.
Quick-Fix Checklist — 20 Items
Action
Account
Priority
1
Delete 3 ads referencing "Ballarat Roadworthy Centre"
P1
2
Fix {LOCATION(City):Mirrabooka} → Ballarat in 3 ads
P1
3
Remove "Mirrabooka Aircon Experts" headline from 2 ads
P1
4
Fix "Mercedes" → "Audi" in Audi ad group description
P1
5
Fix "Strattan" → "Stratton" (3 instances in branded campaign)
P2
6
Fix {LOCATION(City):Brighton} → Maryborough
P2
7
Remove job/salary/DIY/auctions keywords from service ad groups
P3
8
Add broad match negatives: jobs, salary, DIY, for sale, auctions
P3
9
Fix "Snall" → "Small" in servicing headline
P4
10
Fix conflicting pricing ($195 vs $265) in same ad
P4
11
Fix "Proffesional" → "Professional" (multiple ads)
P4
12
Remove leading = from DPF description
P4
13
Standardise job/repair number claims across all ads
P4
14
Change "Jap Cars Welcome" → "Japanese Cars Welcome" (3 ads)
P4
15
Fix apostrophes: "Mirrabookas" and "Weve" in active ads
P4
16
Review and pause/remove all broad match keywords not part of a deliberate strategy
P3
17
Move mr brakes ballarat to negative keywords
P3
18
Confirm or relocate competitor keywords to conquest campaign
P4
19
Fix "24/" → "24/7", fix truncated description, fix keyword macro space
Pre-launch
20
Update 4WD & Diesel ad URL from /brakes before re-enabling
Before re-enable
0 / 20 completed Checkboxes are session-only — they reset on page reload.