Reference Hub

How to make text edits in GitHub, use Claude Code for structural changes, and get access to repos.

How the brief form works, what happens after you submit, and how to build new client pages.

How to deploy a finished landing page from GitHub to Cloudways and go live under the client domain.

GTag, GA4, WhatConverts, Google Ads conversions, Meta Pixel — what each one does and how they connect.

How WhatConverts works, how to read the lead export, what WC Calls vs WC Leads means, and common questions.

What to look at, what's normal, what needs attention, and when to flag something to Teddi or Josh.

Campaign structure, key metrics, what good looks like, and how to diagnose underperformance.

Step-by-step of what to pull, check, and flag each month across WhatConverts, GA4, Google Ads, and Meta.

What Autopilot does, how to review Monday approvals, how to talk to the bot, the feedback loop, and the tier system.

Quick diagnosis table and step-by-step fixes for every known failure mode. Start here when something breaks.

Live ClickUp data for all 7 MM clients — contacts, niche, goal, active tasks, and links to every tool.

How to send the onboarding form, what the client fills in, what gets created in ClickUp, and how to troubleshoot submissions.

Everything from welcome email to first campaign launch — comms, LP setup, WhatConverts, Google Ads, dashboard.

New client pages and additional pages — pipeline-first workflow, manual GPT fallback, QA checklist, ongoing optimisation.

Setup, optimisation, lead quality, and the full Autopilot workflow — what it handles vs what needs Josh.

Weekly checks, monthly report structure, Autopilot monthly report, and client delivery process.

All client-specific and platform GPTs in one place — when to use each one and how they relate to the LP pipeline.

Cloudways, WhatConverts, Google Ads, and landing page transfer — both static HTML and legacy WordPress processes.

Setup, audience creation, campaign structure, creative checklist, monitoring, and client reporting.

Week-by-week delivery cadence for Ignition and Accelerate clients — onboarding month and ongoing.

Full Meta Ads audit across both MM accounts. Ad-level performance, video retention analysis, and priority actions.

14 sub-accounts audited. Wrong business names, wrong suburbs, broad match waste (~$1,524+), bad copy, and competitor keywords. 20-item priority checklist.

What to handle yourself, what goes to Josh, what goes to Teddi. Includes common client scenarios.